CI4eEVENT on Value-Driven Customer Centricity for Operations

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from 30 min.

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Explorational Course for Leaders and Teams

Customer-Centric Culture
For Every Organisation

Customer centricity is widely viewed as important in the business, and part of many corporate strategies. In deed, it is not relevant to Sales and Marketing functions only. It is a topic for the entire corporation. So, every single employee and business partner is acting appropriately upon customers’ needs, likes, perceptions and alike. As a result, customers do feel it in every single contact with the company. Consequently, they are satisfied and use our services and products gladly again. Additionally, our employees enjoy pleasant and meaningful exchanges with the customers, which leads to their own satisfaction. 

Let’s explore what does Customer Centricity exactly mean and how an effective customer-centric culture can be adopted in organisations across the end-to-end value chains.

Customer Centricity is relevant to every profit or non-profit organisation with all its functions across the industries. Also, to the enabling functions, such as Human Resources, IT, or service organisations like Help Desks, Customer Service, Logistics, Technical Operations, Engineering and many others.

Course
Overview

What do we discuss:

  • why customer centricity is relevant to every part of the business, including functions such as operations, service, HR, IT, supply chain organisations and alike
  • what does customer centricity exactly mean
  • how to enable customer-centric behaviours
  • how to help teams to recognize that there is more potential in terms of customer centricity
  • various practical examples of how to enhance customer centricity in organizations
  • how to get started right away
Why Customer Centricity in organizations

Audience

LEADERS

  • Organisational leaders
  • Informal leaders, incl. for example process owners, members of the Workers’ Unions, etc.
  • Anyone interested in a transformational change

TEAMS OF PROFESSIONALS

  • Entire departments
  • Team Leaders of any organisation
  • Operational Excellence Teams
  • Anyone interested in making customers happy and excited about the products and services you deliver

Objectives

  • Discuss how to effectively implement (more) customer-centric culture in every part of the organisation
  • Strengthen customer-centricity also in non customer-facing areas
  • Boost collaboration across boarders to deliver joinly results that matter to customers
  • Educate – realize what customer centricity really means and how it relates to everyone’s work
  • Initiate tranformational change in your organisation
  • Trigger ideas for becoming more customer centric every day

Duration

Usually 45 minutes, incl. time for discussions

Often 30 to 60 minutes (frequently, followed by additional hands-on sessions or workshops to boost customer centricity in the own organisation)

Language

English, German or Czech

Customized
Sessions

This event might be located at your site, and also adjusted to your concrete needs and ambitions. Based on your preferences, we discuss the topic in a presentation form with more or less interactions with the audience, or in workshop settings to inspire and to generate practical ideas for your organisation. Get started today!

Feel free to contact us for more information and to discuss your specific needs.

Presenter

Iveta Gruttner, founder of the Business Excellence Academy

Iveta Grüttner

Iveta is Managing Director of the Business Excellence Academy, s.r.o. She is passionate about business transformations and about enabling effective continual improvement cultures benefiting to everyone. As an experienced process and operational excellence expert, senior management consultant, transformation leader and a certified Six Sigma Master Black Belt and Lean Sensei (Coach), she will be moderating the event and share her experience in the topic.

“There is only one boss; the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

— Sam Walton

BUSINESS EXCELLENCE ACADEMY, s.r.o.

We bring to the table practical hands-on methods and approaches. Together with our clients, we grow, innovate and improve their businesses and competencies. As a result, our clients deliver greater value to customers, company owners, employees and other key stakeholders.

We proudly operate this website dedicated to Continual Improvement for Everyone (CI4e)

Business Excellence Academy, s.r.o.

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