CI4eEVENT Customer Centricity

Dec, 12 at 11AM CET

Dec, 15 at 6PM CET / 10AM MST

CI4eEVENT logo


45 min., incl. Q&A


Live Online 

Free #CI4eEVENT for Leaders

Customer-Centric Culture For Every Organisation

Customer centricity is widely viewed as important in the business, and part of many corporate strategies. In deed, it is not relevant to Sales and Marketing functions only. It is a topic for the entire corporation. So, every single employee and business partner is acting appropriately upon customers’ needs, likes, perceptions and alike. As a result, customers do feel it in every single contact with the company. Consequently, they are satisfied and use our services and products gladly again. Additionally, our employees enjoy pleasant and meaningful exchanges with the customers, which leads to their own satisfaction. 

Let’s explore what does Customer Centricity exactly mean and how an effective customer-centric culture can be adopted in organisations across the end-to-end value chains.

Customer Centricity is relevant to every profit or non-profit organisation with all its functions across the industries. Also, to the enabling functions, such as Human Resources, IT, or service organisations like Help Desks, Customer Service, Logistics, Technical Operations, Engineering and many others.

Come to join our CI4eEVENT on Value-Driven Customer Centricity to discuss how to strengthen customer centricity, and enable employees to excel.

Event Description

“There is only one boss; the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

— Sam Walton

In the event we discuss:

  • why customer centricity is relevant to everyone
  • what customer centricity exactly means
  • how to enable customer-centric behaviours

 This event is dedicated to leaders of all types of organisations. 


45 Minutes, incl. time for discussions

Registration & Event Invitation

Please register with your business email to receive the event invitation for an online meeting using MS Teams. If you do not say otherwise, we use your registration email strictly for the event invite.

On the day of the event we share the online meeting details also for your convenience as a LinkedIn message.

Please note that the number of participants is limited.


Iveta Gruttner, founder of the Business Excellence Academy

Iveta Grüttner

Iveta is Managing Director of the Business Excellence Academy, s.r.o. She is passionate about business transformations and about enabling effective continual improvement cultures benefiting to everyone. As an experienced process and operational excellence expert, senior management consultant, transformation leader and a certified Six Sigma Master Black Belt and Lean Sensei (Coach), she will be moderating the event and share her experience in the topic.


We bring to the table practical hands-on methods and approaches. Together with our clients, we grow, innovate and improve their businesses and competencies. As a result, our clients deliver greater value to customers, company owners, employees and other key stakeholders.

We proudly operate this website dedicated to Continual Improvement for Everyone (CI4e)

Business Excellence Academy, s.r.o.

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