CI4eEVENT on Value-Driven Customer Centricity for Operations

For more information or for a customised event to your needs:

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45 minutes

€ 499 

excl. tax

Live Online 

#CI4eEVENTs for Leaders

Customer-Centric Culture
For Every Organisation

Customer centricity is widely viewed as important in the business, and part of many corporate strategies. In deed, it is not relevant to Sales and Marketing functions only. It is a topic for the entire corporation. So, every single employee and business partner is acting appropriately upon customers’ needs, likes, perceptions and alike. As a result, customers do feel it in every single contact with the company. Consequently, they are satisfied and use our services and products gladly again. Additionally, our employees enjoy pleasant and meaningful exchanges with the customers, which leads to their own satisfaction. 

Let’s explore what does Customer Centricity exactly mean and how an effective customer-centric culture can be adopted in organisations across the end-to-end value chains.

Customer Centricity is relevant to every profit or non-profit organisation with all its functions across the industries. Also, to the enabling functions, such as Human Resources, IT, or service organisations like Help Desks, Customer Service, Logistics, Technical Operations, Engineering and many others.

Come to join our CI4eEVENT on Value-Driven Customer Centricity to discuss how to strengthen customer centricity, and enable employees to excel.


In the event we discuss:

  • why customer centricity is relevant to every part of the business, including functions such as operations, service, HR, IT, supply chain organisations and alike
  • what does customer centricity exactly mean
  • how to enable customer-centric behaviours
  • various practical examples on how to enhance customer centricity in organisations

 This event is dedicated to leaders of all types of organisations. 


45 Minutes, incl. time for discussions


English, German or Czech


This event might be located at your site, and also adjusted to your concrete needs and ambitions, and delivered in workshop settings. 

Please contact us for more information on this alternative.


Iveta Gruttner, founder of the Business Excellence Academy

Iveta Grüttner

Iveta is Managing Director of the Business Excellence Academy, s.r.o. She is passionate about business transformations and about enabling effective continual improvement cultures benefiting to everyone. As an experienced process and operational excellence expert, senior management consultant, transformation leader and a certified Six Sigma Master Black Belt and Lean Sensei (Coach), she will be moderating the event and share her experience in the topic.

“There is only one boss; the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

— Sam Walton


We bring to the table practical hands-on methods and approaches. Together with our clients, we grow, innovate and improve their businesses and competencies. As a result, our clients deliver greater value to customers, company owners, employees and other key stakeholders.

We proudly operate this website dedicated to Continual Improvement for Everyone (CI4e)

Business Excellence Academy, s.r.o.

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